statement of intent
The print campaign I will create for this music magazine will be interesting and thematically rich, embodying the very essence of the Elina artistic persona. These details will be treated in a way that compliments her signature aesthetic but will provide language and media elements in such a way that they speak to her diverse fans. The music video attempts to constructive that juxtaposes the untamed, erratic beauty of nature with the inner journey of a young woman negotiating feelings of vulnerability, loneliness, and empowerment; this will be also told through the print magazine. To be able to represent women in an accurate manner is significant to Elinas reputation and what she stands for. Emotion in women is usually frowned upon and seen as a weakness by society; although women are expected to have a maternal side, revealing raw emotion can be viewed as child-like. Elina's aesthetics combine a flair for the uncanny with the ethereal, gliding from hard fashion through th...