statement of intent 3
The print campaign I will create for this music magazine will be interesting and thematically rich, embodying the very essence of the Elina artistic persona. These details will be treated in a way that compliments her signature aesthetic but will provide language and media elements in such a way that they speak to her diverse fans. The music video attempts to tell a story that juxtaposes the untamed, erratic beauty of nature with the inner journey of a young woman negotiating feelings of vulnerability, loneliness, and empowerment, this will be also told through the print magazine. Elina's aesthetics combine a flair for the uncanny with the ethereal, gliding from hard fashion through the deconstructive assaults of street fashion. Much like the intense interaction of high contrast against gentle ambient lighting, with bold, irreverent compositions in the magazine, this will be represented by dark surrealistic styling. The visuals will be rich in references to the music videos a...