statement of intent 3
The print campaign I will create for this music magazine
will be interesting and thematically rich, embodying the very essence of the
Elina artistic persona. These details will be treated in a way that compliments
her signature aesthetic but will provide language and media elements in such a
way that they speak to her diverse fans. The music video attempts to tell
a story that juxtaposes the untamed, erratic beauty of nature with the inner
journey of a young woman negotiating feelings of vulnerability, loneliness, and
empowerment, this will be also told through the print magazine.
Elina's aesthetics combine a flair for the uncanny with the
ethereal, gliding from hard fashion through the deconstructive assaults of
street fashion. Much like the intense interaction of high contrast against
gentle ambient lighting, with bold, irreverent compositions in the magazine,
this will be represented by dark surrealistic styling.
The visuals will be rich in references to the music videos
and album covers, from cool tones (blues, blacks, greens) with saturated
highlights to emotionally deep and mysteriously hued environments.
Typography will become a major communicative force working
to consolidate Elina's brand identity. Soft handwritten lettering, and squiggly
lettering that evokes warmth and shapes a powerful emotional connection will
allow the audience to capture her unconventional approach to music and art.
The campaign will incorporate various elements of media
language to create meaning and evoke emotion. The staging will be very
controlled, from clothing choice (roughly tight, a key part of Elina aesthetic).
Clothing choice is significant as Elina represents all young women who feel the
need to conform to society’s expectations atmospheric shadows and surreal
environmental settings that encapsulate the themes of her songs.
The close-ups paired with medium shots will capture Elina's
expressive facial features-to the audience's connection with her. Then, to
foster a spine-tingling sense of uneasy resolve, the customary one-third rule
will be broken through unconventional framing techniques.
Post-production effects such as double exposure, glitch
overlays, and grainy textures will also enhance the dreamy and supernatural
feel of the visuals. This approach fits with Elina brand,
which often subverts traditional pop imagery in favour of something more
experimental and rawer. Rejecting conventionality in beauty was the way Elina
built a career path for herself. This campaign celebrates authenticity with her
flat-out portrayal: true to her with all flaws. The visuals will accentuate her
true expressions, her real style.
The campaign will speak not only for Elina but also to her
audience: Gen Z fans interested in self-expression, mental health awareness,
and nonconformity. The inclusive, non-binary campaign, interweaving themes of
introspection and rebellion, further solidifies the idea that Elina is more
than music: she is a cultural figure that empowers people to embrace their true
selves.
Through its stunning visual creations and symbolic media
language, Elina's physical portrait receives an authentic presentation through
consideration in this print campaign.
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