Introduction to radio

 Read this Guardian feature on the launch of BBC Sounds and answer the following questions:


1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

People no longer need to listen to a playlist or a schedule that does not perfectly suit their needs.

2) According to the article, what percentage of under-35s used the BBC IPlayer catch-up radio app?

 Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.

3) What is BBC Sounds?

A new app and website that will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.

4) How do audiences listen to radio content in the digital age?

There's a growing number of people listen to the radio via voice assistants such as Amazon’s Alexa.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?

If you believe in the BBC, you have to let [it] flourish in spaces where it can have a greater public value than market impact. That’s what they seek to do: be relevant.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

Music, news, drama, documentaries, true crime, comedy

8) How does it link to BBC?

The BBC radio has thousands of amazing audio programmes.

9) What are the criticisms of the BBC Sounds app?

The programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough.
Their main problem is there isn’t enough content. 

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

Beyond Today, a 20-minute podcast that delves deeper into the big stories of the Today programme
And End of Days, exclusive to the Sounds app, is a gripping tale.

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